Less Networking Can Mean More

I read Entrepreneur.com everyday and tend to link to a lot of their articles, but this one really was something I have thought about extensively in the past. No matter what business you are in, be it sales, or marketing, or anything else that requires you to build relationships, there is sometimes something to be said for who you market to. It is also important to spend more time networking with the right people. I am a big believer in the quality over quantity aspect when it comes to marketing. What one great contact can do for you is usually 1tenfold in what it takes you to get by trying to network with ten times that many people

Referral networking is more about farming than hunting. An overemphasis on running from one networking event to another looking for new relationships is a waste of time, money and energy that you should be using to develop the relationships you've already started. It's like running around knocking coconuts out of trees, when you should be planting coconut trees for the future. full article