Save Your Tech Marketing Money

Following the theme of my last cheap publicity tips article, and saving money in your small business let's talk a little bit about how to stretch your actual technology dollar with equipment, services, and tools.

Take a look at some of the tech essentials for small business, and see what is available for much less cost than you would ahve thought.

I'm a tech geek myself, and know how easy it is to blow your budget up by just going after the "best" tech when you have a pile of cash set aside to furnish your office. While it may be a good idea to get cheap diet pills since they are virtually all the same, we may feel that if we aren't going after what are considered the "best" tech toys, we might be hurting our business performance. That, and we just can't say no to cool stuff a lot of times.

Problem is, that we simply can't afford the "best" when we are starting out, and we shouldn't be lookign for the best anyways unless it is absolutely crucial to business.

Computers are a perfect example. I see so many people go out and buy muscle machines for the office when they can get by with a cheap $500 desktop that will do everythiing they need it for. Remember that unless you are using it to do some insane graphical work, is there really any need to have a top of the line graphics card in a sdata entry computer? Of course not. You don't need something that can play the most advanced graphical video games in the office do you? Nope. Besides if you have a better video game computer at work than you do at home you probalby are going to be wasting time at work screwing around.

Expenses you can control to some degree. Tech is certainly one of those aspects you can control. IF it does what you need and probalby more for $500, then in a business sense there is absolutely no reason to spend $1500 for it. None if it doesn't have some need in the future, but you really need to think about that before buying it. Odds are it doesn't and $1000 more unspent could be worth so much more when the unexpected comes up.