Saturday, February 26, 2011

10 LAws Of Social Network Marketing

Facebook is by far the easiest, and maybe the best way to build an online presence for a small business. Most small businesses now don't even need a website to take advantage of the internet, and give themselves presence due to the massive amount of social networking sites and all the tools the search engines offer. Of course many still do try to throw a website together and it is literally a waste of their time for most small businesses.

Unless you are actively selling products online, and this is your business such as weight loss supplements like adapexin-p, you are an online retailer, etc. most brick and mortar businesses have no need to pay someone for a website. Facebook is considered by the search engines as literally about the same value as your own website. Your website would rank just above it, but the social network pages would still rank higher than everything else when it came to your business. Some people find that their social pages show up higher since they are better equipped with keywords that customers search than their actual websites.

Take for instance if you are a doctor. Doctors most of them time know little to nothing about making a website. They know even less about internet marketing. They have a nice sized marketing budget, and they also have a big bullseye on their backs for web designers. They get taken for thousands to build websites, and the internet marketing that goes along with it. Local doctors have it easy with their keywords. Their competition is so low on the search engines that they have nobody to beat most of the time unless you are in a big city. Paying someone a ton of money for this presence is absurd for the majority of mid-sized to smaller city businesses.

If you get the time read a bit about search engine optimization, and really think about what your customers are going to be searching for to find you. "Traverse City foot doctor"? Yes this is the kind of thing they would search for if you ran out of that city and are a foot doctor. You can blow your competition away if you have even remedial understanding of what search engines use to place your sites and the terms that point to them.

Here's an article to help yo understand it a bit more after you get some basics down.

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