Avoiding Over-optimization For Search Engines?

You don't need to be a search engine expert to know that the higher you appear in Google, the better off you are with your website. That is if it isn't a bunch of links about how your company is a fraud anyways.

Entrepreneur.com is offering ways to not over-optimize, but the thing is, Google doesn't care that much about it unless you break their rules. These are things you should already know before you go out and try to optimize your site. These aren't "new" tricks to stay under the radar. These are the Google RULES. for how they want you to optimize your site.

Mostly it is one rule you need to know about how you run your website. CONTENT IS KING. Everything else is secondary. Google wants informative pages in their index. Not spammy junk that will be a waste of time for readers. If you want to buy say amish furniture the website should have it, and be well presented and easy to use. If it has that you can do pretty much whatever you want afterwards without going completely insane with it like say...running spam programs all over the place and auto-software.