Fertility Yoga?

Just had to note this niche business I saw on Entrepreneur.com due to never even considering such a thing, or ever hearing about it. Is this like baby shower games? A decade ago when Beth Heller and Tami Quinn opened Pulling Down the Moon in Chicago, "fertility yoga" was little-known. Today, they operate four centers in Illinois and one in Rockville, Md., offering a variety of services to women trying to get pregnant. “Never did we imagine that it would grow into a $1.3 million company,” Quinn says. To generate interest in their yoga classes, Heller and Quinn initially sent out marketing materials to area fertility doctors. As the customer base grew, so did the company’s holistic offerings, which now include acupuncture, nutritional counseling, Chinese herbal medicine and massages.