Why Microsoft's New Logo is a Failure

While it is still the same 4 colored square it just doesn't have any pizzazz anymore does it? It looks like a boring stuffy corporate machine, or a bank logo doesn't it? It used to be similar, but it was tilted and had waves in it. Now it's just a SQUARE of 4 SQUARES. Completely boring. The logo for dickies scrubs seems more exciting than this does and this company is supposed to be an innovator in a fast based technology field.

Among those who think Microsoft's new logo leaves a lot to be desired is longtime graphic designer John Williams, founder of Nashville, Tenn.-based do-it-yourself logo-creation website LogoGarden.com. Here, Williams explains how he thinks Microsoft dropped the ball with its new design and offers advice on how the rest of us can create better company logos. His take