Is Web 2.0 a fad, or something you need to harness?

Seems like if you are around the internet there is a nice little catchphrase popping up again and again. Web 2.0. People have it on aprons, coffee mugs, and whatever else you can print things on. So what is it worth to you, and is it something you need to even know about as a business owner?

Some media pundits and mainstream prognosticators are worried about Web 2.0 being a bubble. And they’re trying to get you worried, too. Is there something to their claims that New Media in general, and companies in the Web 2.0 arena in particular are exhibiting “bubble-like behavior” similar to the internet bubble of the late ’90s early ’00s?

I say… who cares?! And if you’re a business owner, marketer, or sales professional — you can say the same thing.

While there are financing elements that are showing bubble-like characteristics, there are important fundamental differences between the first internet bubble and what is going on with some Web 2.0 companies today. full story