Sunday, February 06, 2011

Building Business With Facebook Deals and Facebook Ad Benchmarking

Facebook is now a necessary part of almost every business out there. Not only does most of the internet world use Facebook, but it is designed in such a way that allows you to promote your business easily, update your customers efficiently, and communicate directly with your customers in a more laid back setting. Good for any kind of business from ecommerce web hosting which can actually get a lot of clients from their pages, or restaurants that can show new food items and specials to their loyal customers for almost no cost.

Traditional advertising on Facebook, however is an option that many have used successfully, but it seems that not many know what the value is of that advertising. That is why I found this article interesting in that it discusses the cost of advertising on Facebook, as well as how much it is increasing year to year. It suggests getting into it now rather than waiting for the price to go up even more and it links to some stats on who the most likely conversions are.

Facebook Deals is another form of business building with the platform. Facebook Deals is a simple concept that enables businesses like yours a means of offering bargains and discounts that can potentially bring traffic to your business, create buzz, and foster customer loyalty. Like the theater punch card, Facebook Deals entices loyalty from your customers by offering them a tangible discount -- and you don't have to deface a raggedy ticket to make it work. See more