Networking and Your Reputation

One of the easiest, and best ways to get a quick Sale is through a referral. Building up a relationship with someone else who does a compatible service is always a good idea to build up your network. Estate lawyers and financial advisors, accountants and mortgage brokers, etc. are all compatible, but not competing services in most instances.

These networking examples are ones that require a lot of trust as all of these services deal with your clients' personal finances, hopes, and dreams. Mistakes by these professionals can not only cost these peopele their futures, but can cost you your reputation because you referred your clients to them for something you couldn't do yourself.

Networking isn't just about finding someone that does something you could refer people back and forth with. Well...at least it isn't if you want to be in business for a long time, and build long-term relationships that are profitable for all invovlved. Ivan Misner discusses the value of networking, but at the same time how having a bad networking contact can do more harm to your business than anything else.