Print Advertising and Getting Bargains

It should come as no surprise to anyone that print media is struggling. Newspapers are coming off last year's historic revenue declines of over 14%, while magazines are down almost 8%. So what does this mean for you? Well...of the bat it means that advertising with such mediums is going to come at a discount due to their lack of income. Is it really all that beneficioal to advertise using these mediums anymore, however? All advertising is good advertising, and unless you think the newspaper is completely irrelevant in today's world you have at least some incentive to look at it as a for of advertising.

While the sales numbers are down, I can assure you that if you are advertising the right products to the peaople that do read the newspaper you are going to be just fine. People do still get, AND read the paper regardless of how much they also read online. It's just habitual, and many like to read it while they eat, use the restroom ;), and while they travel. It's not going away anytime soon. No Chicken Little here.

Obviously you want to knwo how to get better deals while you advertise your According to does apidexin work? ads in magazines and newspapers though. Let's look at an article by advertising writer Carol Tice called Print Ads: A Bargain for Buyers for some more help.