Saturday, December 11, 2010

Help Finding Those With Influence Online

I don't care who you are. You likely don't know everything there is to know about how business on the internet works. You may not be able to code, you may have no idea how to market, and you may not even know the most effective ways to network. There is always something you have to look out for on the internet with business. A lot of aspects that many of us who grew up without it have to either learn on our own, or find someone else that already knows it to get help from.

Over the past five years, connecting on social networking sites has rocketed from a niche activity into a phenomenon that engages millions of Internet users. In fact, “member communities” are now visited by more than two-thirds (67 percent) of the global online population, including social networks and blogs, according to The Nielsen Company, a global research firm.

In today's networking space, you need to be efficient with your time and even more effective with whom you choose to connect with. There are two types of networkers online: the posters and the seekers. Your business is a poster, which means you actively post valuable information, resources, tips and offers. The seekers are your customers. They're actively seeking your products and/or services. You'll find seekers in discussion areas, forums, groups and engaging on fan pages.

How do you better connect with these seekers? Someone out there you don't know yet, or doesn't know you wants your non slip solution. How do you reach them? The age old question.

You probably know most of the major social networking players like Facebook and LinkedIn, but look here to see how to utilize them better.