Doing Business Outside the U.S. Isn't the Same Everywhere

It may seem like common sense to many, but there are a lot of business owners that think they can just jump right into a market outside the U.S. without having to do much different. They find out the hard way that they had no idea what they were getting into because they had no idea what that market required. Just because you have a nifty yakima rack that sells one way to Americans, you may not be able to get anyone in China, or Germany, or Poland to buy them.

There are many reasons why you can't do things the same in all place, but here are a few general guidelines to the mistakes most people make.