Saturday, February 26, 2011

Getting Your Products In Movies?

Ever wonder how small business products end up in the movies? Then all of a sudden they are huge, and everyone knows about them? Wine, fat burner, or cool toys find their way in all the time.

Kathy Joseph, the owner of Fiddlehead Cellars, a 100-acre vineyard and winery nestled in California's Santa Rita Hills, in Santa Barbara County found a way to get in and take advantage.

Her wine has been featured in not one, but two major films over the last decade. I bet you thought to yourself immediately that one was the film Sideways right from a few years back? You would be right, and I thought exactly the same when I saw the story, but they hid it from me at first. Her wine was in the Oscar-nominated film The Kids Are Alright starring Annette Benning and Juliane Moore just this past year as well.

It made its movie debut in the 2004 Academy Award winner Sideways. The film's director, Alexander Payne, had visited her vineyard and decided to write her sauvignon blanc into the script, Joseph says.

The placement in The Kids Are Alright, which has been nominated for four Oscars this year, came about when the same property manager who worked on Sideways was hired to work on The Kids Are All Right and, according to Joseph, wanted to bring Fiddlehead back to the big screen.

So how do they do it? Take a look at this article that explains the most common methods to get yourself onto the silver screen.

10 LAws Of Social Network Marketing

Facebook is by far the easiest, and maybe the best way to build an online presence for a small business. Most small businesses now don't even need a website to take advantage of the internet, and give themselves presence due to the massive amount of social networking sites and all the tools the search engines offer. Of course many still do try to throw a website together and it is literally a waste of their time for most small businesses.

Unless you are actively selling products online, and this is your business such as weight loss supplements like adapexin-p, you are an online retailer, etc. most brick and mortar businesses have no need to pay someone for a website. Facebook is considered by the search engines as literally about the same value as your own website. Your website would rank just above it, but the social network pages would still rank higher than everything else when it came to your business. Some people find that their social pages show up higher since they are better equipped with keywords that customers search than their actual websites.

Take for instance if you are a doctor. Doctors most of them time know little to nothing about making a website. They know even less about internet marketing. They have a nice sized marketing budget, and they also have a big bullseye on their backs for web designers. They get taken for thousands to build websites, and the internet marketing that goes along with it. Local doctors have it easy with their keywords. Their competition is so low on the search engines that they have nobody to beat most of the time unless you are in a big city. Paying someone a ton of money for this presence is absurd for the majority of mid-sized to smaller city businesses.

If you get the time read a bit about search engine optimization, and really think about what your customers are going to be searching for to find you. "Traverse City foot doctor"? Yes this is the kind of thing they would search for if you ran out of that city and are a foot doctor. You can blow your competition away if you have even remedial understanding of what search engines use to place your sites and the terms that point to them.

Here's an article to help yo understand it a bit more after you get some basics down.

Too Many "Unlikes" and "Unsubscribes" Lately? Find Out Why

Even typing out those words seems ludicrous, but it is part of the marketplace now. Facebook "Likes", and "Subscribers" to Twitter, blogs, and any other form of contact with customers are important aspects of many businesses to keep them hooked on your products be it new pre workout supplements, beauty products, or new gadgets.

As you may have guessed, people actually analyze why this happens. What you might be able to do about it in the future, or how to avoid it altogether. ExactTarget, an Indianapolis-based interactive marketing services provider, has released "The Social Break-up," a report exploring why consumers terminate their relationship with businesses and brands through these three major social media channels: Facebook, Twitter and email marketing.

Feeling the blues of a breakup? Check out their report and move on to your next one.

Mobile Coupons For Your Business?

Coupons are a proven strategy to get customers into the door. Many times getting them to come back for more, but most importantly, they tend to make you a little bit of profit regardless of whether you are giving the customer a discount. They will likely purchase something else since they are there anyways.

What about the new, and increasing popularity of paperless coupons? Is your business set up to accept such a coupon? Many customers now are able to use coupons straight from a mobile device at the point of purchase, and if you aren't able to accept them, you obviously aren't getting part of this market. Anyone at a mall checking out hgh reviews and then seeing more than one shop that sells health supplies may see a coupon for one place, but not yours. Figure out some easy steps to set your store up for mobile coupons.