Saturday, February 26, 2011

Too Many "Unlikes" and "Unsubscribes" Lately? Find Out Why

Even typing out those words seems ludicrous, but it is part of the marketplace now. Facebook "Likes", and "Subscribers" to Twitter, blogs, and any other form of contact with customers are important aspects of many businesses to keep them hooked on your products be it new pre workout supplements, beauty products, or new gadgets.

As you may have guessed, people actually analyze why this happens. What you might be able to do about it in the future, or how to avoid it altogether. ExactTarget, an Indianapolis-based interactive marketing services provider, has released "The Social Break-up," a report exploring why consumers terminate their relationship with businesses and brands through these three major social media channels: Facebook, Twitter and email marketing.

Feeling the blues of a breakup? Check out their report and move on to your next one.