Getting Your Products In Movies?

Ever wonder how small business products end up in the movies? Then all of a sudden they are huge, and everyone knows about them? Wine, fat burner, or cool toys find their way in all the time.

Kathy Joseph, the owner of Fiddlehead Cellars, a 100-acre vineyard and winery nestled in California's Santa Rita Hills, in Santa Barbara County found a way to get in and take advantage.

Her wine has been featured in not one, but two major films over the last decade. I bet you thought to yourself immediately that one was the film Sideways right from a few years back? You would be right, and I thought exactly the same when I saw the story, but they hid it from me at first. Her wine was in the Oscar-nominated film The Kids Are Alright starring Annette Benning and Juliane Moore just this past year as well.

It made its movie debut in the 2004 Academy Award winner Sideways. The film's director, Alexander Payne, had visited her vineyard and decided to write her sauvignon blanc into the script, Joseph says.

The placement in The Kids Are Alright, which has been nominated for four Oscars this year, came about when the same property manager who worked on Sideways was hired to work on The Kids Are All Right and, according to Joseph, wanted to bring Fiddlehead back to the big screen.

So how do they do it? Take a look at this article that explains the most common methods to get yourself onto the silver screen.