Save Your Tech Marketing Money

Following the theme of my last cheap publicity tips article, and saving money in your small business let's talk a little bit about how to stretch your actual technology dollar with equipment, services, and tools.

Take a look at some of the tech essentials for small business, and see what is available for much less cost than you would ahve thought.

I'm a tech geek myself, and know how easy it is to blow your budget up by just going after the "best" tech when you have a pile of cash set aside to furnish your office. While it may be a good idea to get cheap diet pills since they are virtually all the same, we may feel that if we aren't going after what are considered the "best" tech toys, we might be hurting our business performance. That, and we just can't say no to cool stuff a lot of times.

Problem is, that we simply can't afford the "best" when we are starting out, and we shouldn't be lookign for the best anyways unless it is absolutely crucial to business.

Computers are a perfect example. I see so many people go out and buy muscle machines for the office when they can get by with a cheap $500 desktop that will do everythiing they need it for. Remember that unless you are using it to do some insane graphical work, is there really any need to have a top of the line graphics card in a sdata entry computer? Of course not. You don't need something that can play the most advanced graphical video games in the office do you? Nope. Besides if you have a better video game computer at work than you do at home you probalby are going to be wasting time at work screwing around.

Expenses you can control to some degree. Tech is certainly one of those aspects you can control. IF it does what you need and probalby more for $500, then in a business sense there is absolutely no reason to spend $1500 for it. None if it doesn't have some need in the future, but you really need to think about that before buying it. Odds are it doesn't and $1000 more unspent could be worth so much more when the unexpected comes up.

Cheap Publicity Tips

Advertising is expensive. Publicity doesn't have to be.

With the vast amount of media resources available to us in today's technolgy environment there are many ways to reduce marketing and advertising costs. It doesn't take a lot of money to do some really great marketing concepts,b ut it does take a little bit of creativity.

This article talks of several inexpensive ways to get noticed by paying little more than time, and a bit of smooth talking.

Several of the ideas are quite easy to do, and a lot of what it requires is your ability to network. From becoming a source quote in an article to starting your own free TV show, the possibilities are endless. Imagine discussing a new diet pill in the local paper when you in fact sell diet pills yourself. Maybe you can even get some recognition for your own business in this way.

While they do mention becoming source material for articles, and generally talk of "becoming a star" by creating your own television show for free, there is something I have toyed with and found very successful myself that I never see mentioned. Using the local media more than just aquote source.

While in a large city it isn't as easy to get yourself to become a local celebrity, in a smaller city where you run your business it is quite possible to become the expert for whatever it is you are trying to sell.

Suppose you develop a website that offers coupon codes for various online stores. While this is generally a valuable service, the search engines are overrun with such websites. You obviously have a lot of competition trying to win over the world wide web, but you likely have NO competition locally. In fact, you do have zero competition when it comes to businesses in your locality.

So what am I getting at? First of all, the local newspaper is your best friend. Local reporters have little to othing to write about most of the time other than local crime. Every now and then they publish something informative, or a feel good story, but if you haven't noticed local businesses get profiled fairly often, and reporters love to do these types of articles.

Taking advantage of this love for the local businessman, you can get featured in an article syourself. You just have to have a good "story", or provide a good service for the community. In this case the economy is terrible. Offering ways for people to save money on purchases, or even meals is an incredibly useful service for citizens.

Don't forget about local businesses as well though. Not everyone likes to shop online. They will go online to print out a coupon for a local restaurant though. So in reality you are getting people to go to businesses they may have never even heard of by having them come to your site. Local businesses.

If you liv ein a small town you know that most of them hav every little if any real local support online, or are even allt hat good at marketing. You be the middleman and the press man. You drive them business by setting up deals with the local businesses, and you get them FREE advertising as you only charge based on either an affiliate program, or by some sort of coupon clip rate. You might even be able to charge for premium positioning.

Also, if you ahve any web design knowledge you can even open the door for yourself to start building websites for the businesses youa re helping. It may not be the world wide web takeover you dream of, but you certainly aren't going to ahve any competition, and you certainly aren't going to go broke if you do this right. Costs are minimal. Rewards are great, and you become a trusted partner for many local businesses.

Jsut an extra quip about going local I have used, although this does cost money. Depending on what you sell, the local sports radio, and other talk stations are brilliant for advertising this sort of thing. Theya re even amazing simply for any affiliate program you run, and radio fees are very affordable. Dominate your world, before you dominate the whole wide world and you may find you are doing better than you ever expected.

Business Plan SMuisness Plan: Attracting Venture Capitalists

It is a common idea that having a great business plan will indeed be the major factor in procuring venture capitalist funds. A recent studt from the University of Maryland's business school says otherwise.

In the real world they suggest that venture capitalists look much more at their relationship with the business owner than any sort of business plan to start writing checks. We aren't saying that you should try to wne and dine them with Vegas vacations, but that you need to ge tut there and meet people. The #1 rule of business anyways.

Jon Chait, partner at Dace Ventures in Waltham, Massachusetts, agrees with those observations. "We discourage a lot of effort on business plans for early-stage companies, because their plans evolve at least 50 percent from their initial goal in the course of a year," he says. Obtaining a warm introduction is important not because investors do not read unsolicited plans—in fact, Chait reads dozens of them—but because it shows entrepreneurs' ability to build partnerships. "It's part of the skill set," he says. "By blindly submitting something, you're not taking the opportunity to show off that strength."

Although a formal business plan is not of much use to venture capitalists, the same is not necessarily true of other sources of capital. Azi Gera, one of the University of Maryland study's authors, stresses that a well-written business plan remains critical for funding such as bank or government loans. "VCs can evaluate the soft processes of an entrepreneur better through other means," he says. "A banker doesn't have that ability."