Friday, May 25, 2007

Easy Way to Contact Bloggers for Advertising

PayPerPost has always offered a great way for advertisers to get advertising and links from bloggers, but it was more of a mass blogger campaign for advertisers. Now with the introduction of PPP Direct, advertisers can contact bloggers directly and negotiate their fee.

Bloggers can make money blogging with this sytem since advertisers will pay them based on what their site is all about rather than generic parameters aimed at a group of bloggers. Advertisers simply click on the badges that bloggers have on their sidebar and make an offer. Blogger then can counter the offer or take it and complete the assignment.

It is an easy way to use an escrow type service to facilitate blog advertising and not have to rely directly on either the blogger, or the advertiser to complete the transaction. PPP Direct cuts out the massive overhead. Where competitors like ReviewMe charge 50-100% markup and keep up to half your money, PPP Direct only charges a 10% fee, 5% of which goes to transaction fees for PayPal and credit card processing.

Bloggers set a minimum price they are willing to take for a post, but it is truly negotiable. There are many instances where bloggers may do the posts for less, or more based on how well the advertisers website relates to their blog.


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