Monday, July 02, 2007

Are You Sexy Enough to Attract Venture Capital?

Is your business sexy enough to get people to fund it? No I'm not talking about a business that sells the crotchless panty, or even a bikini Car Wash. More importantly, does your business idea have what it takes to succeed, and does it look good to investors? Does your business qualify for institutional venture capital? Run through this diagnostic test developed through an interview with John Martinson. He's the managing partner of the Edison Venture Fund, a Lawrenceville, N.J., venture capital firm with $420 million under its management.