Friday, November 09, 2007


Man...I keep putting off learning about podcasting. It seems like I see it everywhere though and how it is such a benefit for marketing.

Advertising on audio or video podcasts is a great way to deliver your message to an audience that's tuned in. An ad can appear preroll (before content) or postroll (after content). Or you can opt for a midroll (also called interstitial) ad, which is inserted within the content. Generally speaking, you need an MP3 file for audio and a QuickTime or Windows Media Player file for video. more