5 Ways to Kill a Marketing Plan

There is nothing worse than thinking you have a spot on marketing campaign, and then finding out that it is a flop after you get it rolling. Surely you knew before you went in to do the research first right? Many don't do any and just think about it as a great plan, but don't know that you have to at least do some testing to see if the money is going to pay off.

On top of not doing research people do wome crazy things that probably end up getting them sued by a Seattle injury lawyer because they are not bright. Being creative is great, but being too creative that it doesn't even apply to your target market is silly. Taking the shotgun approach is a waste of time and resources.

This is a great list of 5 marketing pointers to study.