Forge Alliances With the Competition?

That doesn't even sound right when it comes to business does it? Most businesses spend all their time trying to out do their competition at every stretch and gain an advantage. At least if they even take the time to study their competition at all. A big mistake that a lot of business owners make is ignoring their competition entirely, sadly. Either because they are only interested in their own little world, or that they just don't ahve any idea of the 4396508 other competitors they have.

HAve you ever thought about forging alliances with your competition? Probably not. There is some strategic vbalue in getting to know, and in some cases befriending some of your competitors. Not only does it help you learn more about your own business, but there may also be situations where you NEED your competitors if things are happening to your industry.

While this article doesn't promote that you send them business, it does give you a good idea of why you would want to reach out to some of your enemies and see where it takes you.