Monday, January 18, 2010

Making Your Website A Better Salesman

It's easy to get people to show up at your website. There are a number of ways to ADVERTISE on the internet to get yourself some traffic. It isn't really a difficult proposition to get the traffic, but the major problem most face is converting that traffic to sales. The saying "It's not just traffic that counts, it's what you do with it once it gets there." is the perfect way to approach a website.

With website advertisements so plentiful, and pretty much overlooked by veteran internet surfers, you need to figure out ways to get some to actually buy what you are selling. If nobody is buying your services/products, you are just spinning your wheels and wasting the opportunity to make some money.

If you aren't a big time online retailer with a loyal following like Amazon,, or a brick and mortar that uses the internet for more sales, you might feel like a lost puppy in the middle of New York City. You may have a great product, or srvice, but you just aren't converting them. Just because you offer acne scar removal, that someone who searched for it on Google specifically came to buy, it doesn't mean that you are guaranteed a sale. IT could be any number of reasons. Site doesn't function well, site looks terrible, or cheaply made (This really is a big deal. If a site looks horrible, why would I trust the company enough to give them money?). Could even be that your prices are way out of line, but that doesn't necessarily mean that you can't sell either.

Take a look at another online money maker to see just how they have tried to implement ideas to make their sales higher.