Thursday, July 15, 2010

Old Spice Blows Up Marketing With Social Networking

If you haven't figured out by now that social networking probably the greatest free form of marketing out there, you should now. After Old Spice and it's hero Old SPice Man proved it beyond a reasonable doubt this past month.

What did they prove? That virtually anyone with a strong enough character, or idea can reach anyone, and get their backing. If you had a good enough marketing idea for guaranteed life insurance even you could probably get world renown celebrities in your corner if you played it right.

Just take a look at how Old Spice Man became an overnight internet viral marketing sensation. He's everywhere. Everywhere I have looked at small business news, and business news in general I have seen this campaign discussed.