How Can Charity Boost Business?

Most companies spend at least some part of the revenues on charitable endeavors. AT least if they don't they have thought about it. Certainly there is an argument that helping the community can indeed hlep your bottom line even if it costs you a little bit at the same time. Good will goes a long ways for a lot of businesses. That is unless you are a tobacco, or a gasoline company most likely, or running some sort of acai berry diet scam.

Serving charitable causes in your community is not only good for your spirit, it can also become a deciding factor when customers choose where to spend their dollars. With consumers demanding higher levels of social responsibility from businesses, it's never been more important to focus your corporate giving into a cause-marketing campaign that motivates your target customer base. And when you create an ongoing strategy for giving, everyone wins -- the charitable cause you support, your customers and, ultimately, your business.

But the first step is to find the right cause-marketing strategy. Here are four ways you can share your corporate altruism with your customers.