Building Business With Facebook Deals and Facebook Ad Benchmarking

Facebook is now a necessary part of almost every business out there. Not only does most of the internet world use Facebook, but it is designed in such a way that allows you to promote your business easily, update your customers efficiently, and communicate directly with your customers in a more laid back setting. Good for any kind of business from ecommerce web hosting which can actually get a lot of clients from their pages, or restaurants that can show new food items and specials to their loyal customers for almost no cost.

Traditional advertising on Facebook, however is an option that many have used successfully, but it seems that not many know what the value is of that advertising. That is why I found this article interesting in that it discusses the cost of advertising on Facebook, as well as how much it is increasing year to year. It suggests getting into it now rather than waiting for the price to go up even more and it links to some stats on who the most likely conversions are.

Facebook Deals is another form of business building with the platform. Facebook Deals is a simple concept that enables businesses like yours a means of offering bargains and discounts that can potentially bring traffic to your business, create buzz, and foster customer loyalty. Like the theater punch card, Facebook Deals entices loyalty from your customers by offering them a tangible discount -- and you don't have to deface a raggedy ticket to make it work. See more

Annual Super Bowl Ads LEssons

The Super Bowl. The championship game of the National Football League is one of the biggest events of the year, if not the biggest in all of sports (Apologies to the World Cup. Not in America.). Not only is the game huge, everything surrounding it is a circus as well.

Obviously, one of the most talked about things the Monday morning after the game besides the game itself are the Super Bowl ads. Many people actually watch the game for these ads alone. They certainly area huge platform for any business and can make a company a household name overnight. You want people to know about your brake rotors? The Super Bowl is probably the biggest stage of any.

What is there to learn from this whole fiasco? What is it that these commercials do so well, or so poorly that you should take notice? Whether it's a new jingle, laugh-out-loud humor or shock value, some of the most powerful brands invest millions of dollars each winter to get their marketing messages in front of consumers during the most important NFL game of the year -- the Super Bowl. Hands down, the big football championship is by far the most-watched single-telecast in the U.S. each year. more