Would You Buy This Business?

IF you walk around with gold cufflinks because you like to spend your days on the course I doubt your manliness would sucumb tto such a business, but A Web pioneer, this online retailer began selling kitchen and home products--think pot racks and sinks--in 1996. Today, the average order is $310, and at presstime, the founder expected to close 2007 with $12.7 million in revenue and $1.25 million in net income. The company has 22 employees.

What does it cost? $9.9 Million. Drop in the bucket eh?

Why do I bring this up? Inc.com has an article discussin this very business and breaks down the reasoning behind the asking price, buying such a business, and selling such a business. IT is a very intriguing story about the way websites can be bought and sold, and really about what they are worth.