Identify Your Most Valuable Customers

There is nothing more important to a business in the business of selling something to know who your best and most profitable customers are. You clearly need to understand these people as much as possible to keep them happy. If you have never thought about who the best are, you may want to think a little bit about it rather than just saying "the ones that pay".

Let's face it. We all have our favorite customers -- the ones who pay promptly, handle problems respectfully and, most important, give us repeat business. So why waste our time on any other kind?

It's impossible, of course, to avoid every problem customer. The first step is to identify your best customers (if you don't already know) -- and then devote yourself to keeping them utterly delighted with your goods or services. Over time, this will help grow your business. They are much more likely to give great reviews for your products such as hydroxycut review.

"This is hugely important," says Wendy Rogers, who with her husband, Hal Kunnen, owns the HouseMaster home and termite inspection franchise in Phoenix, Arizona. "You've already showcased your goods and services to your best customers. In a sense, they're already sold on you. You should work doubly hard to keep them happy because it's much more difficult to get new business
than it is to keep old business." more