Monday, November 15, 2010

Is Too Much Social Media a Bad Thing For Business?

Business owners love all the social networks. It's free advertising in the simplest form. You can connect many social networking accounts like Twitter, Facebook, Myspace, etc. and update them all to keep your customers informed about what is going on, sales, and anything else. Is it possible there is too much, or it can hurt you? Of course, but is there any reason NOT to use them?

For some business owners all these social networks are more time than they are worth. We actually have to spend time updating this stuff, and thinking abut what we are going to be posting on it don't we after all? What if none of these things really drive you business? What if they waste too much time? Maybe you should think about pulling back and focusing on what does. After all, are you going to sell a metal building on Twitter?

For two days this past summer, online men's clothing retailer Blank Label's social media presence went dark -- 48 hours without a new Twitter post or fresh Facebook posting. This was no technical hiccup, but rather a deliberate experimental maneuver by company cofounder Danny Wong and his partners to adjust the custom shirt design venture's social media strategy on the fly. Because from a revenue standpoint, they could no longer justify spending as much time and money on generating and updating content for networks such as Facebook and Twitter. more