Is Word Of Mouth Nature, or Nurture?

Many, many salespeople, and anyone that could benefit from referrals believes that word of mouth is something that comes with just doing a great job at what you do. Being bad at what you do, or even mediocre certainly isn't going to give you good word of mouth business, but you aren't exactly going to be turning customers away at the door if you just rely on your work being what brings people in the door.

That is why there is a need to nurture the paths that lead referrals to your door. Waiting for them to come to you rarely works. You need a plan to get that business with referrals, or someone else that makes the effort to nurture the referral angle is going to steal them away from you. After all, you probably aren't the only one in your industry that does an above average job with the work you do. You need to inject a little hgh into the system.

A good reminder on why word of mouth is not just important, but why it must be worked on by YOU can be read here.