What Color Are Your Products, and Does It Matter?

Everything matters when it comes to the impressions you want to make with your products. Labels, packaging, and even the color of the product itself. How much does it matter? It all depends.

Ten years ago, Heinz unveiled a new type of ketchup that became an immediate success. It sold seven million bottles in its first seven months and gained international attention. It became so popular that when it sold out of some supermarkets, people actually auctioned it off on eBay.

On the flip side, Crystal Pepsi was a colossal failure. Why? Even though it tasted exactly like Pepsi, consumers didn't like the idea of drinking a clear colored cola. The sales were atrocious, and it was discontinued.

So I would guess that some ugly brown, or green color for something that would be used to show how to lose weight quick wouldn't exactly work. Well..maybe it would...

So...Learn how to choose your color and make millions.