Wednesday, June 02, 2010

The Millionaire Club. From Web to TV

10 years ago a woman had an idea. Match millionaires up with dates. Yeah...it wasn't that simple, but you get the idea. A lot of people go looking for the whales, but usually they find that quantity is the only way they can get the numbers. Whales are tough to get usually if you have any competition and cause you more time looking at treatment for high cholesterol. What if you don't, and have a great idea? Go for the whales.

Patti Stanger wasn't always a reality television star. Before she landed The Millionaire Matchmaker series on Bravo, which recently wrapped up its third, and highest-rated season to date, she was just an entrepreneur with a great idea.

She founded the Los Angeles-based Millionaire's Club in 2000, an exclusive and private matchmaking service that introduces busy, successful (and rich) entrepreneurs and CEOs to men and women handpicked by Stanger and her staff. The show, which debuted in 2008, chronicles the personal transformations each millionaire receives to help them succeed in love. In some cases, that means giving the love-starved participant a wardrobe makeover, but in others, the transformation could call for psychological therapy. It's not unusual, says Stanger, for those who are used to being in control to buck these changes. That's when they meet Stanger's characteristic loud mouth and hard-line attitude.

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