No Geeks Required

Suzanne Koch was confident she could make a success of Wow! Imports, her Cranford (N.J.) wholesaler of imported rugs and handicrafts made by artisans in Egypt, Turkey, Tanzania, and other countries. What daunted her was building the company's Web site. Three years ago, Koch turned to Register.com, a do-it-yourself Web design service that includes a domain name, hosting, and the design templates necessary to build a simple five-page site. All Koch had to do was add photos and text. Says Koch, the sole employee of her company, which brought in $100,000 in sales last year: "I stayed up all night cutting and pasting and did the whole thing in two days."

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