Sunday, July 10, 2011

Cashing in on the Phone App Markets

If you have a smart phone such as the iPhone, or the Android you know exactly what Apps are. You also know that the market is booming, and you also probably look at it like it would be so easy to cash in on. We've all had the thoughts of throwign together a stupid app and seeing it sell a million copies at $0.99 right? I know I have, but I just don't have the expertise, or the time to learn how to get going.

Lisa Bettany found the time to learn about it. You probably don't want to figure it out the same way, however. For her, an ex-Canadian figure skater, she learned after an ice skating injury and being laid up in recovery for a long, long time.

Bettany, 29, not only got back on her feet but took advantage of her seven-year recovery to master photography, start a blog, and, two years ago, partner with an international team of six developers to create Camera+, the top-ranked camera app in Apple's iTunes store. The app, which gives iPhone and iPod Touch users the ability to enhance, edit and share photos via Flickr, Facebook, and Twitter, has been downloaded more than 3 million times since it launched in June 2010. The 99-cent app, designed to turn iPhones into high-quality digital cameras, has generated close to $2 million for Bettany and her partners in less than a year ( I was really curious as to what the actual cut was so this is pretty helpful info.). That's after Apple's 30% cut. Read more

Not sure if I have the next big idea, or useful toy for the app store, but this makes me want to work on it again. I could probably make a hitch bike racks app or something real quick. Good old Apple and their ideas of gold.

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